By simulating and visualising the movement of people within public areas, pedestrian flow modelling offers valuable insights into the dynamics of foot traffic. Planners can integrate factors such as infrastructure, time of day, and special events to identify optimal configurations that enhance spatial efficiency and responsiveness.

How Waldeck can help…

Our engineers and planners utilise Oasys MassMotion, an advanced software solution, to forecast and manage the movement of large crowds within complex 3D environments, including transport hubs, retail and commercial spaces, rail stations and platforms, and parks and stadiums. With our pedestrian simulation, analysis, and modelling tools, we accurately replicate real-life crowd scenarios to rapidly test intricate designs within a 3D model.

This allows businesses to observe in real-time how individuals interact with their spaces. By leveraging these capabilities, we collaborate with clients to optimise layouts for enhanced space utilisation, ensuring functionality, efficiency, and safety.

When can this solution be used?

Several progressive cities have adopted pedestrian flow modelling to optimise space utilisation and enhance urban experiences. In London, this technology has been instrumental in redesigning busy transit hubs, resulting in reduced congestion and improved pedestrian traffic flow. Similarly, in Birmingham, Waldeck’s pedestrian flow modelling played a crucial role in the redevelopment of Perry Barr Station and surrounding areas for the Birmingham 2022 Commonwealth Games, ensuring design suitability for future passenger demand and stress testing various scenarios.

Leading retail hubs like Tokyo and New York have also embraced pedestrian flow modelling to elevate shopping experiences. By employing advanced computational techniques to simulate and analyse shopper movement within retail environments, retailers can strategically reimagine store layouts and product placements. This data-driven approach provides valuable insights for optimising foot traffic, driving sales, and enhancing customer satisfaction.

How can Pedestrian Flow Modelling benefit your business?

Pedestrian flow modelling emerges as a pivotal tool for businesses seeking to enhance their physical spaces. Identifying high-traffic areas and potential bottlenecks, allowing for strategic placement of checkout counters, product displays, and aisles to optimise visibility and accessibility. This not only streamlines the shopping experience but also fosters customer satisfaction and loyalty by delivering a memorable and enjoyable shopping environment.

These benefits extend to other spaces, such as transport hubs, where pedestrian flow modelling facilitates layout optimisation and infrastructure planning. By simulating various scenarios, planners can pinpoint potential congestion points, streamline pathways, and optimise the placement of amenities like ticketing kiosks and waiting areas. This results in improved space utilisation, enhanced passenger flow, and reduced bottlenecks within peak hours, ultimately enhancing the overall user experience.

Find out more about Pedestrian Flow Modelling here >