Earlier this week, our Director of Digital, Mark Greatrix was joined by experts from across the industry as he spoke as part of the panel at ‘National Digital Twin Day’ in London.

The Centre for Digital Built Britain (CBDD) partnered with the Institution of Civil Engineers (ICE) to make the day possible, bringing together organisations and individuals with an interest in the opportunities provided by Digital Twins, helping delegates to make useful connections and advance their Digital Twin knowledge and adoption.

Mark was joined on the panel by other early adopters as they discussed alleviating the risks and pain points that you may expect when delivering a Digital Twin in your organisation.

The session, which was facilitated by PCU3ED, discussed how Digital Twin thinking can drive more value from data, maximise infrastructure performance and deliver better outcomes for society.

Mark shares his insights from the day:

Whilst there was a huge amount of debate in the main sessions of the day, the focussed group session highlighted three common themes.

  • Culture –There was a genuine concern within the group about acquiring the knowledge and skillsets which will be crucial to both create and harness Digital Twins. Although culture is often seen as the softer side of the picture, it was clear how hugely important it is in ensuring business readiness and successful adoption.
  • Understanding of Digital Twins – It became apparent throughout the day that everyone had a differing opinion of what a Digital Twin is, this also resonated through the main sessions. Whilst in the future Digital Twins may take various forms, it is clear that to capitalise on the ambition of connected Digital Twins, a common and open language will be fundamental to the success.
  • Requirements – Different organisations have different needs, and in turn, different uses for a Digital Twin. It is crucial to understand and outline those requirements before embarking on a Digital Twin programme to ensure maximum return on investment.

To find out more about how your business could benefit from Digital Twin thinking, please call Mark on 08450 990285, or send him an email.